Privacy Policy
At Ferravanti, FerravantiModa.com (referred to as "the Site"), we are deeply committed to transparency and respect your concerns about privacy. This Privacy Commitment outlines the personal information we collect, why we collect it, and how we handle your information when you visit or make a purchase from the Site.
Understanding Information Collection
When you visit the Site, we gather certain information about your device, your interaction with the Site, and necessary details to process your purchases. Additional information may be required if you seek customer support. In this context, “Personal Information” is any data that can uniquely identify you. Here’s a detailed look at what we collect and why:
Device Information
What We Collect: Web browser version, IP address, time zone, cookie information, viewed sites or products, search terms, and your Site interaction. Why We Collect: To optimize your Site experience by ensuring accurate loading and performing analytics to continually improve our Site. How We Collect: Automatically, using cookies, log files, web beacons, tags, and similar technologies. Sharing: With our processor Shopify for internal analytics.
Order Information
What We Collect: Name, billing address, shipping address, payment information (via Stripe, PayPal, Shopify Payments), email address, and phone number. Why We Collect: To fulfill our contractual obligations, process payments, arrange shipping, provide invoices/order confirmations, communicate with you, screen potential risk or fraud, and send you information/advertising based on your preferences. How We Collect: Directly from you. Sharing: With our processor Shopify.
Customer Support Information
What We Collect: Names, email addresses, delivery information, and other details provided on the checkout screen. Why We Collect: To offer customer support and enhance your shopping experience. How We Collect: Directly from you.
Protection of Minors
The Site is not designed for individuals under 13. We don't intentionally collect Personal Information from children. If a child has provided us with Personal Information, parents or guardians can contact us for its deletion.
How We Share Your Personal Information
Your Personal Information is shared with service providers to help us provide our services and fulfill our obligations to you. For instance, Shopify powers our online store and you can learn more about their privacy practices here: https://www.shopify.com/legal/privacy. Additionally, we may share your Personal Information to comply with laws and regulations, respond to lawful requests for information, or protect our rights.
Targeted Advertising
We leverage your Personal Information to provide you with tailored advertisements or marketing communications. This involves:
- Sharing data about your Site usage, purchases, and ad interactions on other websites with our advertising partners.
- Using Google Analytics to understand customer usage of the Site.
Learn more about Google's privacy practices here and opt-out of Google Analytics.
Please note, consent for cookies or similar technologies may be required, depending on your location. To understand how targeted advertising works, you can visit the Network Advertising Initiative’s educational page.
To opt out of targeted advertising:
To opt out of targeted advertising on Facebook, follow these steps:
- Go to Facebook's website and log into your account.
- Click on the downward arrow in the top right corner of your Facebook page.
- Select "Settings & Privacy," then click "Settings."
- In the left column, click on "Ads."
- Under "Ad settings," you will find options such as "Ads based on data from partners," "Ads based on your activity on Facebook Company Products that you see elsewhere," and "Ads that include your social actions."
- Click on each of these sections and set your preferences to "Not Allowed" or a similar option to opt-out of targeted advertising.
This process will limit the extent to which Facebook can use your data for targeted advertising. However, it's important to note that you will still see ads on Facebook, but they will be less tailored to your interests and online behavior.
TikTok
- Open the TikTok app and go to your profile.
- Tap on the three dots or lines in the top right corner to access settings.
- Find the "Privacy and Safety" section and select it.
- Look for an option related to ads, such as "Personalization and Data" or "Ad Settings".
- In this section, you should be able to toggle off personalized ad options or opt-out of targeted advertising.
- Visit the following link: Google Ad Settings.
- You will see options to turn off ad personalization and manage ad settings.
- Follow the instructions to opt out of targeted ads.
- Go to Pinterest Settings.
- Navigate to the 'Privacy and Data' section.
- Look for advertising preferences or similar options.
- Adjust the settings to opt out of personalized ads.
Additionally, for all these platforms, you can visit the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/. This allows you to manage your online advertising preferences across multiple platforms from one place. Remember, opting out of targeted advertising doesn’t remove ads entirely; it just means they won’t be personalized based on your online behavior.
Third-Party Services
We are currently using the following third-party services to process your data, not including targeted advertising already explained above:
- Shopify - store provider (https://www.shopify.com/legal/privacy)
- Klaviyo - email marketing campaigns (https://www.klaviyo.com/legal/privacy/privacy-notice)
- Google Analytics - general website analytics (https://support.google.com/analytics/answer/7318509?hl=en)
- Posthog - customer cohort and behavioral analysis (https://posthog.com/privacy)
- Railway.app - miscellaneous data processing (https://railway.app/legal/privacy)
How We Use Your Personal Information
Your Personal Information helps us to provide our services, including offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated on new products, services, and offers.
Your Rights
As a resident of the European Economic Area (EEA) or California, you have certain rights regarding your Personal Information. These include the right to access, port, correct, update, or erase your information. To exercise these rights, please contact us at contact@ferravantimoda.com.
Cookies
Cookies, which are small data files, can reside on your computer or mobile device for varying durations, depending on their type. We use two kinds - "session" cookies, which last as long as your browsing session, and "persistent" cookies, which can remain on your device until they either expire or are manually deleted. Most of our cookies fall into the latter category, with a lifespan ranging from 30 minutes to two years from the date they are saved to your device.
Your control over these cookies is extensive and can be exercised in a variety of ways. However, it's important to remember that altering, blocking, or removing cookies may affect the quality of your user experience and limit access to certain sections of our website.
Most web browsers are set by default to accept cookies, but you can alter this setting if you choose, usually from your browser's "Tools" or "Preferences" menu. Comprehensive guidance on modifying your browser settings, or on managing, blocking, or filtering cookies can be found in your browser's help file or at websites like www.allaboutcookies.org.
Finally, it's worth noting that blocking cookies might not fully restrict the way we share data with third parties, such as our advertising partners. To further protect your information or to opt out of specific data uses by these parties, please refer to the instructions detailed in the "Targeted Advertising" section above.
Necessary Cookies for the Functioning of the Site
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics
| Name | Function |
|---|---|
| _tracking_consent | Tracking preferences. |
| _landing_page | Track landing pages |
| _orig_referrer | Track landing pages |
| _s | Shopify analytics. |
| _shopify_fs | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
Do Not Track
Due to a lack of industry-wide understanding of how to respond to "Do Not Track" signals, our data collection and usage practices depend on the analytics provider that collects your usage data.
Updates to Our Privacy Commitment
We may occasionally update this Privacy Commitment to reflect changes in our practices or for legal, operational, or regulatory reasons.
Connect with Us
For more information about our privacy practices, any questions, or to lodge a complaint, please reach out to us at contact@ferravantimoda.com.
Last Updated: November 16, 2023